When Hurricane Sandy battered the east coast, power lines and telephone lines alike were destroyed. Communication into and out of the damaged region was hard to come by. Thankfully, many cell phone service providers were able to continue providing a signal to clients. For many businesses that utilized VoIP solutions, the fact that offices were closed and lines were down didn’t impact customer and client communication. Why? Because their VoIP systems were able to automatically forward the phone lines to alternate locations and cell phones.
Despite the rise in alternative forms of communication like email, text messaging, and even social networks, the best way to stay in touch with clients, customers, and coworkers is the same as it’s been for decades: the telephone. While these new methods may have reduced our reliance on the telephone, they haven’t reduced the effectiveness of communicating with someone on the other end of the line.